Every business is a marketing business.
Some businesses only focus on product development. While it is not bad, it would also be a wrong decision to solely focus on your products or services but you don’t spend enough time and money in learning the marketing strategies needed to grow their business.
Any business who don’t know how to sell will soon be out of business. Don’t be like those businesses. Start learning about marketing strategies in basic concepts. Here are the 3 Ms of Marketing:
1. Market – If you are thinking that your business’ market is everyone and you can sell to all, you will soon suffer the consequences and you will have a hard time to take off. The right way to approach your marketing strategy is by clearly defining your target market or niche market.
This is the most cost-efficient way of marketing. You may be trimming down your market but your advertising costs will also be smaller. In this way, you can be a big fish in a small pond rather than being a small fish in a big ocean where you will surely be unrecognized.
2. Message – Once you have defined your target market, craft your unique message that touches your market deeper straight to their emotions. Your message is the heart of your marketing spiel.
Never underestimate the value of a clear message as when you do this the right way, your clients will surely come to you because you were able to relate with them. A clear message will always be effective and your sales will shoot up guaranteed!
3. Media – When you have decided on a target market and have crafted a clear, emotional message, you should be able to deliver it in all ways possible. Most average marketers only use Facebook as their medium of advertisement.
If you want to beat your competition, you should use all the possible media sources to reach your audience. Use Instagram, YouTube, Pinterest, Twitter, Snapchat, and other social media to reach your online audience while growing your network to reach your offline market.
In every product or service that you are marketing, make sure you always use these 3 Ms to make sure that you will be able to be ahead of your competition. This is the basic marketing strategies that you should always remember and never ever forget these principles I shared in this post.